For the tenth time, the Cannes Corporate Media & TV Awards awarded prizes to the world's best corporate films, online media, documentations and reports during a festive award ceremony on the Côte d'Azur. On 27 September 2019, the festival opened its doors to filmmakers, customers, agencies, TV channels and students from all over the world.
During a gala dinner on 27 September, the team who produced the image film about mobile machines was awarded the silver dolphin in the category "A2 - Marketing Communication - B2B".
The ifm product components for use in mobile machines allow reliable and precise control of extremely heavy machines. These components include, among others, mobile controllers, 3D sensors, 3D cameras and dialogue modules. GOAL: Highlighting the precision, reliability and robustness of the ifm components. SOLUTION: Extraordinary storytelling which puts their "precision" in a nutshell.
The location for the product video was the testing ground of the machine manufacturer Fuchs-Terex in Bad Schönborn. By means of 12 car wrecks and extensive CGI post-production, the premises were turned into a "scrapyard". The real "star" on the set: an MHL 350 – a 40-ton handling machine of Fuchs-Terex full of intelligent ifm control technology.
"We thank the product managers for having the courage of implementing such exceptional concepts with us and are happy to reward their courage with successes like this," says Ines Mehler, Video Production Manager of the Marketing & Advertising department.
You have not yet seen the product video? You can watch it here:
The name ifm stands for a large range of different sensors and systems for automation technology. With their wealth of sensors and control systems experience ifm know about the special requirements for mobile machinery: heat, cold, moisture, dust and vibrations – maximum reliability even under extreme conditions. In addition, practical solutions for operation, communication and remote maintenance. The result: high uptime of the machines.